People
One of the most important elements of the marketing mix is people. Without people aka customers,
you don't have a business. Customers/people provide the revenue for your business.
In every business we have customers. Without customers, you have no business. Remember, customers are the ones with the money and all the money you will ever have in business is in someone else's hands.
In a hospital we call customers-patients.
At Target we call customers-guests.
A University calls customers-students.
Mass Marketing
Marketing a product the same to everyone.
Market Segmentation
Demographics
refers to age, sex, income, education, race, martial status, size of household
Psychographics
refers to personality and emotionally based behavior linked to purchase choices; for example, whether customers are risk-takers or risk-avoiders, impulsive buyers,collective choice of hobbies, recreational pursuits, entertainment, vacations, and other non-work time pursuits as well as religious, political, nationalistic, and cultural beliefs and values.
Geographics
refers to location, location, location
Behavioral
refers to how the customer uses the product.
One of the most important elements of the marketing mix is people. Without people aka customers,
you don't have a business. Customers/people provide the revenue for your business.
In every business we have customers. Without customers, you have no business. Remember, customers are the ones with the money and all the money you will ever have in business is in someone else's hands.
In a hospital we call customers-patients.
At Target we call customers-guests.
A University calls customers-students.
Mass Marketing
Marketing a product the same to everyone.
Market Segmentation
Demographics
refers to age, sex, income, education, race, martial status, size of household
Psychographics
refers to personality and emotionally based behavior linked to purchase choices; for example, whether customers are risk-takers or risk-avoiders, impulsive buyers,collective choice of hobbies, recreational pursuits, entertainment, vacations, and other non-work time pursuits as well as religious, political, nationalistic, and cultural beliefs and values.
Geographics
refers to location, location, location
Behavioral
refers to how the customer uses the product.